Every Successful Restaurant Website WILL NEED TO HAVE 5 Key Ingredients
Every restaurant website has one main goal which is to attract customers. All too often, I see poorly designed restaurant websites that are missing the main element ingredients needed to successfully convert visitors to customers.
Do you know the key ingredients in a successful restaurant website? Listed below are the 5 items that every restaurant website needs to have to maximize its likelihood of converting web site traffic into paying customers.
1. Map and Directions
Don't make it difficult for people to find where your restaurant is located. Rather than only listing the address on your website, display an easy-to-read map and directions, so that your customers can quickly find your restaurant. More help and quickest solution to display a map to your restaurant is to use Google Maps and embed it on your website.
2. An Accessible Restaurant Menu
If your restaurant website doesn't include the menu with the prices - do it! Your menu may be the main marketing tool on your own website and your opportunity to make mouths water, so do not forget to include some enticing pictures of one's dishes.
The key thing here's to make your menu accessible. Frequently I see restaurants take the lazy approach and upload a PDF copy of these menu. PDFs take an agonizingly, very long time to load, especially if people are attempting to view your menu from their cell phones. PDFs also provide no search engine optimisation (SEO) benefits for your website.
My advice would be to take the extra time to create a dedicated menu page on your website. Ensure that your menu page includes descriptions of the meals, any specials or promotions and appealing photos of your dishes.
3. A Photo Gallery of one's Restaurant and Food
People love to see what the restaurant looks like before they opt to eat there. That is why every restaurant website will need a photo gallery. Hire a professional photographer to come during one of your restaurant's busy times and capture the ambiance, decor and dishes that make your restaurant unique. Then display the photos on your own website in a straightforward photo gallery.
Pictures are worth a thousands words and great pictures are invaluable for convincing visitors to arrived at your restaurant.
4. An Effective, Restaurant Homepage
Your homepage may be the most important page on your own website since it makes the initial impression. Within minutes of arriving to your homepage, an individual will decide if it is worth their time to look through the others of your site.
So how can you ensure that your homepage is engaging?
Firstly, your homepage must display a prominent photo of one's restaurant. Pick a excellent picture of your restaurant or even a signature dish and make sure it is the very first thing people see if they come to your website.
restaurants hacienda heights need to have some well-written copy to complement your image. The copy should tell people what your restaurant is about and how it is different from other restaurant experiences. Make certain the content is short and compelling. If the content is too long, people will simply not take the time to read it.
Finally, beside your main image or your marketing copy, you should include a strong proactive approach. A proactive approach is a link or a button that encourages the person viewing your homepage to click to some other page. Types of good calls to actions for a restaurant website would be:
View our delicious menu and weekly specials (links to your menu page)
Have a tour of our restaurant (links to your photo gallery page)
Make a reservation for the next event (links to your e mail us page)
5. Reservation Information on Every Page
Every restaurant website needs a dedicated area for making reservations on each page of their website.
If you are in a position to install an online reservation system on your restaurant website, that would be the perfect solution. Another solution to accept reservations online is by using OpenTable.com that is absolve to use. However, if you don't want to bother with online reservations right now, just display a telephone number that people may use to generate a reservation directly.
The main point here's to help make the reservation information highly visible on every page. The most effective spot to put your reservation info reaches the top of one's website, near your primary navigation. This makes the information easy to spot for the visitors and they will appreciate you for this.